In the high-stakes world of media relations, the siren song of “top tier” publications and broadcasts is often deafening. Clients arrive with wish lists dominated by household names – The New York Times, CNN, The Wall Street Journal – envisioning their brand splashed across these prestigious platforms. While the allure of such placements is undeniable,…
Tariffs have long been a contentious issue in U.S. economic policy, with administrations from both sides of the political spectrum using them as tools for trade negotiation, economic leverage, and political posturing. However, the way tariffs are communicated to the public often follows a strategic narrative designed to soften the perception of economic hardship and…
You’ve got an amazing story. Your product is revolutionary. Your service is unmatched. Yet, crickets from the media. Sound familiar? If you’re nodding your head, you’re not alone. In today’s noisy media landscape, getting media coverage from journalists can feel like trying to be heard at a rock concert. But don’t worry, I’ve got your…
I’ve been in the PR game for over 15 years now. I’ve seen trends come and go, technologies rise and fall. But nothing, and I mean nothing, has shaken up our industry quite like AI. Let me take you back to a moment that changed everything for me. It was a Tuesday morning, and I…
I’ve got some bad news for you. That carefully crafted company story you’ve been pushing? It’s not working anymore. In fact, it might be doing more harm than good. I know, I know. As a PR professional with over 15 years of experience, I’m supposed to be the champion of storytelling. But hear me out….
I’ve been in the PR game for over 15 years, and I’ve seen a lot of changes. But nothing has been as dramatic as the slow, painful death of the press release. You might be thinking, “Wait, what? Press releases are dead?” Well, not entirely, but they’re on life support, and it’s time we had…
When legal disputes involving high-profile celebrities like Blake Lively and Justin Baldoni emerge, public perception can be just as crucial as the legal outcome. Early public statements from both parties often set the tone for how their respective audiences interpret the unfolding situation. These initial communications play a vital role in crisis control, offering insights…
In the high-stakes world of politics, crises are inevitable. Whether it’s a public gaffe, policy failure, or personal scandal, how a politician or political organization responds can significantly impact public perception and long-term credibility. Effective crisis communication is essential for damage control and reputation management. In this post, we explore key strategies politicians use to…
In the world of politics, messaging is everything. It’s how politicians connect with their audiences, influence opinions, and gain support for their policies. Crafting a compelling narrative isn’t just a communication strategy; it’s a powerful tool for shaping public perception and driving political agendas. Understanding the techniques politicians use to create effective messaging offers valuable…
Balancing innovation with tradition is a delicate art, especially for legacy brands with long-standing reputations and deeply loyal audiences. Disney, a brand synonymous with magic and timeless storytelling, exemplifies how to navigate this balance masterfully. Through strategic media relations and a commitment to evolution, Disney continually reinvents its offerings while preserving the nostalgic essence that…