Commentary and thoughts ranging from marketing, branding, public relations to politics and current events. I’m not afraid to have a differing opinion and I will back it up.
Recent Posts
Why “Top-Tier” Media Is Holding You Back
In the high-stakes world of media relations, the siren song of “top tier” publications and broadcasts is often deafening. Clients arrive with wish lists dominated by household names – The New York Times, CNN, The Wall Street Journal – envisioning their brand splashed across these prestigious platforms. While the allure of such placements is undeniable,…
The PR Spin Behind Tariffs: How Messaging Frames Economic Hardship as a Future Win
Tariffs have long been a contentious issue in U.S. economic policy, with administrations from both sides of the political spectrum using them as tools for trade negotiation, economic leverage, and political posturing. However, the way tariffs are communicated to the public often follows a strategic narrative designed to soften the perception of economic hardship and…
How To Get Media Coverage: Secrets Revealed
You’ve got an amazing story. Your product is revolutionary. Your service is unmatched. Yet, crickets from the media. Sound familiar? If you’re nodding your head, you’re not alone. In today’s noisy media landscape, getting media coverage from journalists can feel like trying to be heard at a rock concert. But don’t worry, I’ve got your…
Public Relations and Media Relations
- Why “Top-Tier” Media Is Holding You Back
- The PR Spin Behind Tariffs: How Messaging Frames Economic Hardship as a Future Win
- How To Get Media Coverage: Secrets Revealed
- AI Is Rewriting the PR Playbook
- The Brutal Truth About Your PR Strategy (or Stop Solely Focusing on the Company Narrative)
- Press Releases Are Dead: What Killed Them?
Brand Strategy
Crisis Management
- Shaping the Narrative: The Role of Early Statements in Crisis Control
- Crisis Communication in Politics: Managing Scandals and Controversies
- Decoding Donald Trump’s Media Strategy: How He Turns Controversy Into a Communications Asset
- Navigating Crisis Communication: Lessons from Disney’s Response to Industry Strikes and Challenges
Marketing
- The PR Spin Behind Tariffs: How Messaging Frames Economic Hardship as a Future Win
- Brand Persona: The Secret Weapon of Every Successful Brand
- The Power of Messaging: How Politicians Craft Narratives to Shape Public Opinion
- How Disney’s Brand Communication Strategy Handles Shifts in Consumer Expectations
- How to Leverage Media Placements on Social Media
