Every time Washington grinds to a halt, the real battle isn’t just over spending levels or policy priorities—it’s over the story. In a government shutdown, perception is reality, and whichever party controls the narrative controls the blame. That’s why each side races to define the crisis first: Republicans label it a “Democrat Shutdown,” while Democrats,…
If you’ve ever thought, “I want my company featured in Forbes, TechCrunch, or Business Insider,” you’re not alone. Many business leaders equate big-name media placements with PR success. But here’s the truth: if you focus only on chasing those placements, you may be missing the real value that public relations can deliver for your brand….
Paid media accelerates PR success. Learn how sponsored content, ads, and strategic placements build credibility and drive earned media.
In the high-stakes world of media relations, the siren song of “top tier” publications and broadcasts is often deafening. Clients arrive with wish lists dominated by household names – The New York Times, CNN, The Wall Street Journal – envisioning their brand splashed across these prestigious platforms. While the allure of such placements is undeniable,…
Tariffs have long been a contentious issue in U.S. economic policy, with administrations from both sides of the political spectrum using them as tools for trade negotiation, economic leverage, and political posturing. However, the way tariffs are communicated to the public often follows a strategic narrative designed to soften the perception of economic hardship and…
You’ve got an amazing story. Your product is revolutionary. Your service is unmatched. Yet, crickets from the media. Sound familiar? If you’re nodding your head, you’re not alone. In today’s noisy media landscape, getting media coverage from journalists can feel like trying to be heard at a rock concert. But don’t worry, I’ve got your…
I’ve been in the PR game for over 15 years now. I’ve seen trends come and go, technologies rise and fall. But nothing, and I mean nothing, has shaken up our industry quite like AI. Let me take you back to a moment that changed everything for me. It was a Tuesday morning, and I…
I’ve got some bad news for you. That carefully crafted company story you’ve been pushing? It’s not working anymore. In fact, it might be doing more harm than good. I know, I know. As a PR professional with over 15 years of experience, I’m supposed to be the champion of storytelling. But hear me out….
I’ve been in the PR game for over 15 years, and I’ve seen a lot of changes. But nothing has been as dramatic as the slow, painful death of the press release. You might be thinking, “Wait, what? Press releases are dead?” Well, not entirely, but they’re on life support, and it’s time we had…
When legal disputes involving high-profile celebrities like Blake Lively and Justin Baldoni emerge, public perception can be just as crucial as the legal outcome. Early public statements from both parties often set the tone for how their respective audiences interpret the unfolding situation. These initial communications play a vital role in crisis control, offering insights…