Decoding Donald Trump’s Media Strategy by Mark Kaley
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Decoding Donald Trump’s Media Strategy: How He Turns Controversy Into a Communications Asset

ByMark Kaley

Love him or hate him, there is no denying that Donald Trump has an extraordinary ability to dominate the media landscape. Whether it’s his presidency, business ventures, or ongoing legal battles, Donald Trump’s name consistently headlines major news outlets, social media platforms, and watercooler conversations alike. From a communications perspective, his approach offers a fascinating…

Navigating Crisis Communication: Lessons from Disney’s Response to Industry Strikes and Challenges
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Navigating Crisis Communication: Lessons from Disney’s Response to Industry Strikes and Challenges

ByMark Kaley

In the high-stakes world of entertainment, crisis communication can make or break a brand. For Disney, a global powerhouse in media and entertainment, the past year has presented a unique set of challenges—from the Writers Guild of America (WGA) and SAG-AFTRA strikes to controversies surrounding streaming platforms and workforce layoffs. How has Disney navigated these…