If you’ve ever thought, “I want my company featured in Forbes, TechCrunch, or Business Insider,” you’re not alone. Many business leaders equate big-name media placements with PR success. But here’s the truth: if you focus only on chasing those placements, you may be missing the real value that public relations can deliver for your brand….
Paid media accelerates PR success. Learn how sponsored content, ads, and strategic placements build credibility and drive earned media.
In the high-stakes world of media relations, the siren song of “top tier” publications and broadcasts is often deafening. Clients arrive with wish lists dominated by household names – The New York Times, CNN, The Wall Street Journal – envisioning their brand splashed across these prestigious platforms. While the allure of such placements is undeniable,…
You’ve got an amazing story. Your product is revolutionary. Your service is unmatched. Yet, crickets from the media. Sound familiar? If you’re nodding your head, you’re not alone. In today’s noisy media landscape, getting media coverage from journalists can feel like trying to be heard at a rock concert. But don’t worry, I’ve got your…
I’ve been in the PR game for over 15 years now. I’ve seen trends come and go, technologies rise and fall. But nothing, and I mean nothing, has shaken up our industry quite like AI. Let me take you back to a moment that changed everything for me. It was a Tuesday morning, and I…
I’ve got some bad news for you. That carefully crafted company story you’ve been pushing? It’s not working anymore. In fact, it might be doing more harm than good. I know, I know. As a PR professional with over 15 years of experience, I’m supposed to be the champion of storytelling. But hear me out….
I’ve been in the PR game for over 15 years, and I’ve seen a lot of changes. But nothing has been as dramatic as the slow, painful death of the press release. You might be thinking, “Wait, what? Press releases are dead?” Well, not entirely, but they’re on life support, and it’s time we had…
In the high-stakes world of politics, crises are inevitable. Whether it’s a public gaffe, policy failure, or personal scandal, how a politician or political organization responds can significantly impact public perception and long-term credibility. Effective crisis communication is essential for damage control and reputation management. In this post, we explore key strategies politicians use to…
Love him or hate him, there is no denying that Donald Trump has an extraordinary ability to dominate the media landscape. Whether it’s his presidency, business ventures, or ongoing legal battles, Donald Trump’s name consistently headlines major news outlets, social media platforms, and watercooler conversations alike. From a communications perspective, his approach offers a fascinating…
Social media has become an essential part of our daily lives and the backbone of the digital marketing world. With over 3.8 billion active users worldwide, businesses and marketers alike have found ways to leverage this platform to reach their target audience. One such way is by utilizing media placements on social media platforms. In…