The Role of Paid Media in a PR Campaign: Building Momentum for Earned Success
Paid media accelerates PR success. Learn how sponsored content, ads, and strategic placements build credibility and drive earned media.
-
-
The Power of Collaboration: A Leadership Lesson from Jack Blades
You might know him from Night Ranger, Damn Yankees, or his solo work. What’s remarkable about Blades isn’t just his talent; it’s that for decades, he’s been building hit projects with other talented, strong-minded, and equally ambitious people. That takes skill—the same kind of skill leaders and managers need to thrive in business.
-
The PR Spin Behind Tariffs: How Messaging Frames Economic Hardship as a Future Win
Tariffs have long been a contentious issue in U.S. economic policy, with administrations from both sides of the political spectrum using them as tools for trade negotiation, economic leverage, and political posturing. However, the way tariffs are communicated to the public often follows a strategic narrative designed to soften the perception of economic hardship and…
-
Brand Persona: The Secret Weapon of Every Successful Brand
In the cutthroat world of business, brand persona isn’t just a fancy marketing term—it’s your secret weapon. I’ve spent over 15 years in the trenches of public relations and marketing, and I can tell you with certainty that strategic persona crafting is the game-changer most businesses are missing. But what exactly is a strategic persona,…
-
The Power of Messaging: How Politicians Craft Narratives to Shape Public Opinion
In the world of politics, messaging is everything. It’s how politicians connect with their audiences, influence opinions, and gain support for their policies. Crafting a compelling narrative isn’t just a communication strategy; it’s a powerful tool for shaping public perception and driving political agendas. Understanding the techniques politicians use to create effective messaging offers valuable…
-
How Disney’s Brand Communication Strategy Handles Shifts in Consumer Expectations
Staying Ahead of the Curve: Disney’s Brand Communication Strategy in a Changing World In an ever-evolving cultural landscape, staying relevant to audiences while upholding a storied legacy is no small feat. Disney, a household name synonymous with storytelling magic, has mastered the art of adapting its brand communication strategy to align with shifting consumer expectations….
-
How to Leverage Media Placements on Social Media
Social media has become an essential part of our daily lives and the backbone of the digital marketing world. With over 3.8 billion active users worldwide, businesses and marketers alike have found ways to leverage this platform to reach their target audience. One such way is by utilizing media placements on social media platforms. In…
-
How To Use PR to Benefit Sales
Last time I wrote about the difference between sales and public relations (PR), but that difference does not mean that effective PR cannot still benefit sales. PR can be a powerful tool to increase sales by building brand awareness, establishing credibility, and fostering relationships with customers. In this blog post, I will discuss how to…
