Mark Kaley https://validator.w3.org/feed/docs/rss2.html Home Coming Soon: The Boardroom in the Cafeteria Parent Leadership for PTO & PTSO Boards: Governance, Transparency, and Financial Responsibility Democrat Shutdown or Republican Shakedown: How Messaging Shapes Perception Why I Wrote a Rock Musical: Those Days About Mark Kaley Those Days How to Handle a Manipulative Bully on a Nonprofit Board Without Losing Your Integrity Why PR Isn’t About Forbes: How to Get Real Results from Media Relations Press Releases Are Dead: What Killed Them? Rock Musical: An Evolution from Stage to Screen Brand Persona: The Secret Weapon of Every Successful Brand Anonymous on Facebook Groups? Not Really: How Anonymous Posts Can Still Be Traced The PR Spin Behind Tariffs: How Messaging Frames Economic Hardship as a Future Win AI Is Rewriting the PR Playbook The Role of Paid Media in a PR Campaign: Building Momentum for Earned Success How To Get Media Coverage: Secrets Revealed The Power of Collaboration: A Leadership Lesson from Jack Blades Why “Top-Tier” Media Is Holding You Back Shaping the Narrative: The Role of Early Statements in Crisis Control The Brutal Truth About Your PR Strategy (or Stop Solely Focusing on the Company Narrative) Mark’s Thoughts, Musings, and Commentary Decoding Donald Trump’s Media Strategy: How He Turns Controversy Into a Communications Asset The Power of Messaging: How Politicians Craft Narratives to Shape Public Opinion Crisis Communication in Politics: Managing Scandals and Controversies Reimagining Legacy Brands: How Disney Balances Tradition and Innovation How to Leverage Media Placements on Social Media How and Why to Share Your Media Success on Social Networks What Reporters Look for In A Media Pitch Privacy Policy Contact How To Use PR to Benefit Sales Expertise is Your Sales Weapon, Do You Know How to Aim? Why PR is NOT the same as Sales How Disney’s Brand Communication Strategy Handles Shifts in Consumer Expectations Navigating Crisis Communication: Lessons from Disney’s Response to Industry Strikes and Challenges